Article by Zena Gardner – 25/03/10

Music Promoter, Live Nation, are hoping to tackle the growing problem of ticket fraud by favouring digital wristbands as over paper tickets at their festivals. We await confirmation whether this will be piloted in 2010 or 2011.

The wristbands will incorporate ‘smart chip’ technology and will initially be piloted at Live Nation’s festivals, which include Hard Rock Calling, Wireless and Download.

If the trial is successful, the wristbands could be introduced to other concert venues. Live Nation has said eventually it would like to get rid of paper tickets altogether.

John Probyn, Live Nation UK chief operating officer, told BBC Newsbeat, “Your ticket won’t be a paper ticket, it will be a wristband unique to you.”

It is reported the wristbands will also allow fans to buy food and drink.

According to figures, one in 12 customers have been the victim of online fraud when buying tickets for live events over the Internet.

Live Nation’s decision comes on the back of the government setting up a special department for dealing with such online deception, although Live Nation and other promoters are increasingly implementing measures on their own.